Concept · Art Direction · Video
A stripped-down visual exercise proving that strong art direction doesn't need clutter to deliver desire, irony, and nightlife grit.
PRNCPTL
2025/6
Working with Latica (Costa Rica) from my studio in Berlin presented a unique challenge: creating high-end content without a physical product.
I transformed this limitation into a creative engine, using AI to build a 'digital twin' of the brand.
This remote, AI-native workflow allowed us to target specific audiences and aesthetic niches—from wellness to nightlife—with total visual control and zero logistics.
Beyond the frame, it’s all about the feeling. Available for collaborations that aren’t afraid to look closer.
PRNCPT
For this collaboration with Pornceptual at Visage Paris, the brief was clear:
provocative, high-concept, and deceptively clean.
Working strictly against a stark white backdrop, we subverted ordinary summer gear by perforating them into impromptu glory holes.
2026
Working with Latica (Costa Rica) from my studio in Berlin presented a unique challenge: creating high-end content without a physical product.
I transformed this limitation into a creative engine, using AI to build a 'digital twin' of the brand.
This remote, AI-native workflow allowed us to target specific audiences and aesthetic niches—from wellness to nightlife—with total visual control and zero logistics.
2025/6
Beyond the frame, it’s all about the feeling. Available for collaborations that aren’t afraid to look closer.