The visual direction focused on "organic luxury," balancing the raw, earthy textures of the product with a clean, high-fashion editorial aesthetic. This project required a strict adherence to a specific commercial brief: a polished, "supermodel" aesthetic designed for mass-market appeal and aspirational sales.
Branding and photography for the launch of an Argentine solid shampoo brand. The objective was to create a high-end, minimalist identity that positioned solid cosmetics as a premium, sophisticated alternative in the Latin American market.
Shampoo Barras
Creative Direction · AI Image Synthesis · Motion AI · Video Editing · Sound Design
Creative Direction ·branding · fotographer
Creative Direction ·branding · fotographer
Branding and photography for the launch of an Argentine solid shampoo brand. The objective was to create a high-end, minimalist identity that positioned solid cosmetics as a premium, sophisticated alternative in the Latin American market.
The visual direction focused on "organic luxury," balancing the raw, earthy textures of the product with a clean, high-fashion editorial aesthetic. This project required a strict adherence to a specific commercial brief: a polished, "supermodel" aesthetic designed for mass-market appeal and aspirational sales.
